Co-founder/CEO, Moor Games; Music industry partner: Fetty Wap!
Moor is a holding company for a collective of brands that target the multicultural demographic. We are culture. Moor includes Moor Games, Moor Social, and Moor Clothing. Our flagship brand, Moor Games, is focused on fusing influencers into the mobile gaming space.
● Graduate of Montclair State University, degree in Marketing 2013
● Prior experience includes project management, business development and operations in earlystage technology startups
● Native of Paterson, NJ
Our first partner is the music industry’s “Rookie of the Year”, Fetty Wap! | www.fettywapgame.com
While pitching to Fetty Wap and his team, the Moor team determined that a mobile racing game
would best support Fetty’s brand. They understood that Fetty had an affinity for racing cars and
bikes. Due to the fact that he lost an eye from glaucoma, he thought that he would never be
able to drive a car or ride a bike. However, he was able to beat the odds, and receive a driver’s
license. Now driving cars and bikes are on the list of his favorite things to do. The mobile racing
market is huge, and the consumers of said market closely resemble that of Fetty Wap’s fans
based on analytical research conducted by Moor.
Fetty Wap’s game has an underground racingtheme and a Grand Theft Auto graphical aesthetic, and encompasses Fetty’s brand image and likeness. The mechanics of the game include headtohead
street car races where the objective is to beat out your opponent. Users will change gears, shift lanes and attack opponents cars in order to win the race. Their is a story mode, a local multiplayer mode (where friends can race one another), and street racing mode.