Rikers El

Rikers El

Rikers El

Sr. VP of Koodoo Fashions / BJTJ Brands

Rikers, better known as the “Guerrilla Marketing Mastermind,” is the Vice President of Marketing for Koodoobrand and Rucker Brands. Koodoobrand is one of the hottest new brands on the market combining Streetwear and Sneakerwear collections. Rucker Brands holds the namesake of the world Famous Rucker park on 155th across from the legendary Polo Grounds. Rucker was most recently dubbed the Wall Street of Playground basketball and top 27 athletic venues on Earth (www.bleacherReport.com). It holds the respect as the proving ground for Basketball players globally.

In the past Rikers held the helm at EFF LLC, which holds the licenses of some authentic vintage clothing lines in the U.S.. At EFF, which controls the license for the Stall and Dean, Rucker, Blue Route, Draper and Maynard, Ivy League schools as well as Oxford the brands; Rikers directed the marketing for company which had sells of over $100M during his 10yr tenure. He has outfitted the likes of Jay-Z, 50 Cent, T.I., Sean Combs, J Holiday, Chamillionaire, Eminem, Fat Joe, Young Jezzy, Trey Songz, R. Kelly, Busta Rhymes, Twista, Rick Ross, Dave Chapelle, Juelz Santana, Cedric the Entertainer, Martin Lawerence, Kanye West, Chris Brown, Derty Den, Trey Songz, Shaquille O’Neal, Lebron James, Carmelo Anthony, DJ Drama, Waka Flaka, Bun B and Tony Parker to just name a few. Rikers was responsible for marketing direction, branding, and future of every in-house brand.

An astute writer, Rikers was key component behind creation of 4Korners News which was the first monthly hip hop inspired news paper to hit stands. For several years he functioned as Sports and Music Editor assisting many artist at the onstart of their careers including Kanye West, The Diplomats, Joe Buddens, 50 Cents and Saigon. Shortly after he was appointed Music Editor of Beyond Race Magazine where his responsibility was to locate up and coming talents through out the world. Rikers and Beyond Race discovered up and coming artist Drake, Mayor Hawthorne, J Cole, Nikki Minaj, Melanie Fiona to name a few. Beyond Race was the first publication to name name Drake and JCOLE as artist to become successful stars.

Rikers was also Sourcing Director for Min and chung Ltd, manufacturing company. Director of sourcing, he has over 20 years of experience, generating over $5B in retail gross from various companies such as Starter, Stall and Dean, Adidas, G-III, Reebok, Apple Bottom, and FUBU.

The title Mr. Guerrilla Marketing is a title well earned and one not easy to give up.


IG- @Rikersbk

Twitter- @Rikers